Privacy Policy
Last updated: September 3, 2025
Who We Are
BankingBridge LLC DBA Rates.now and its group of brands (“BankingBridge,” “we,” “us,” or “our”) include Rates.now and others.
When we say “Services,” we mean all websites, apps, and products we provide through these brands.
What This Policy Covers
This Policy explains:
What personal data we collect and how we use it
How we protect your data
Your rights and choices about your data
Our Services may link to third-party sites we don’t control. We encourage you to read their privacy policies as well.
Our Services are not intended for anyone under 16 years old.
What Data We Collect and Why
We collect personal information to provide, improve, and operate our Services. Examples include:
Personal Identifiers – name, email, phone, postal address, financial details, government IDs.
To create and manage accounts
To process transactions
To respond to your requests and provide customer support
To generate rate quotes, worksheets, and personalized services
Protected Classification Characteristics – such as age, marital status, or citizenship (as required by law).
Commercial Information – products/services purchased, considered, or preferred.
Internet or Network Activity – browsing or search history, interactions with ads and websites.
Geolocation Data – device-based location data (with consent).
Audio/Visual Data – recordings where you’ve given permission.
Inferences – insights we create about your preferences or interests.
We use this data to:
Deliver Services and features you request
Improve, promote, and personalize our offerings
Operate securely and prevent fraud
Comply with legal obligations
How We Use Your Data
1. Providing Services
Secure your account and verify eligibility
Process transactions and requests
Deliver personalized pricing and product options
Respond to inquiries and provide support
2. Improving Services
Conduct research and analysis
Run surveys, contests, or promotions
Send product updates and offers (with your consent)
Deliver tailored advertising
3. Business Operations
Prevent fraud and maintain security
Audit, reporting, and compliance
Meet legal and regulatory requirements
Data Sharing
1. We may share your data:
Within BankingBridge brands – to deliver consistent services and recommendations
With service providers – who help us run our business (e.g., hosting, analytics, payment processing)
With partners – when you select their products/services or join promotions
For legal reasons – to comply with law, protect our rights, or in emergencies
2. We do not sell your personal data for money. However, under certain laws, sharing with advertising platforms or analytics providers may be considered a “sale.” You can opt out of this (see Your Choices below).
Data Retention
We keep personal data only as long as needed to:
Deliver Services
Fulfill business/legal obligations
Prevent fraud and maintain security
When no longer required, we securely delete or anonymize your data.
Children’s Data
We do not knowingly collect information from children under 16 without verified parental consent. If we learn we have, we will delete it promptly.
How We Keep Data Safe
We use industry-standard safeguards to protect your data, including monitoring tools and access controls. However, no system is 100% secure, so sharing your data is at your own risk.
If you have an account, protect it with a strong password and keep it private.
Your Choices & Rights
Depending on your location, you may have rights to:
Access your data
Update or correct your data
Delete your data (subject to legal limits)
Opt out of targeted advertising or data “sales”
Withdraw consent where previously given
To exercise these rights, submit a request at:
Email: support@rates.now
Mail: BankingBridge, LLC, Attn: Privacy Officer, PO Box 310661, Miami, FL, 33130, USA
We may verify your identity before processing requests.
Cookies & Tracking
We use cookies and similar tools to:
Recognize returning visitors
Personalize your experience
Measure performance and target advertising
You can manage cookies in your browser settings. Some features may not work if cookies are disabled. See our Cookie Policy for details.
Data Transfers
Because we operate globally, your data may be stored in or transferred to other countries. We use legal mechanisms to protect your data in these cases, but local laws may allow government access.
Policy Updates
We may update this Policy from time to time. Changes will be posted here, with a “last updated” date. Significant changes will also include a notice on our website.
Last updated: September 3, 2025
